PSG and Dior, Roma and Fendi, Atlético and Philipp Plein. Who dresses the top clubs off the field?

A new round of the growing fusion of football and fashion, bringing together big brands from different worlds, but representing the same city. This summer, the Roman fashion house Fendi partnered with Roma, and now Milan's Off-White and Milan are close to cooperation. Last year, this principle worked in the alliances of PSG with Dior, Juventus with Loro Piana and Inter with Moncler.

But of course there are partnerships without a common origin. We tell you what fashion brands dress top clubs on the road to matches and events outside the stadiums.

Milan and Off-White

In the last two seasons, the Neapolitan company Harmont & has dressed the club ; Blaine, but now Milan is ready to experiment more boldly, the Italian media claim that streetwear brand Off-White will take over the place in October.

Sport and fashion have a connection. These worlds seek to unite cultures, break down barriers and celebrate the power of the human spirit, the designer said.

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Milan was already taking steps to harness the city's fashion potential when it released a capsule collection with streetwear label Paper Planes in 2020. This 1win-az.net partnership with a dynamic brand that is at the intersection of fashion and culture is another important step on our way to the new positioning of Milan, said the club's revenue director Kasper Stilsvig at the time.

And now Milan is one step away from that. to entrust all formal wear to Off-White.

Roma and Fendi

In June, two big Rome brands announced a partnership that spans at least two seasons. Interestingly, Roma and Fendi were born at about the same time: the company appeared in 1925 two years before the club.

Since 2015, the headquarters of Fendi has occupied the building of the Palace of Italian Civilization that the main architectural symbol of Italian fascism. Benito Mussolini conceived the palace as the center of the 1942 World's Fair, but now Roma is making presentations here. For example, the royal reception of Paulo Dybala.

Clothes for Roma were designed by the artistic director of the fashion house, Silvia Venturini Fendi. The base is dark blue, but there was a place for the yellow-red colors of Roma. It is reported that all materials are made in Italy.

Atletico and Philipp Plein

Let's leave Italy for a while, but we won't get away from its influence. Before collaborating with Atlético, the famous designer-provocateur Philippe Plein accumulated football experience in Rome.

Back in 2012, he signed a 4-year agreement with Roma: I love Italy, I love football. Dressing the players of this club, I was very imbued with the team spirit. I tried to pay attention to details: every item - a t-shirt, moccasins, a travel bag - bears the player's name.

In 2018, Philipp Plein became Monaco's fashion partner for three seasons. I always felt at home here and I am proud of this cooperation, the German fashion designer commented on the deal.